In 2005, Ricardo Tisci was asked if he wanna join Givensy, the famous fashion house, as the new creative director. This fact really surprised him because he didn’t understand why the brand, known best for Audrey Hepburn’s little black dress, wanted him.
Provocative, young, toying with sex, religion and gothic references, nobody expected that he will be the final choice.
Givenchy is not the only heritage house who choose to recruit a young lead. In Belmain, Oliver Rousteing, 29, was made creative director in 2011, Alexander Wang spend a short time at Balencia and Jonathan Andersen, 30-years-old luxury label Loewe.
“It’s not enough to have a designer with talent. You have examples in the fashion world of very talented designers with very good brands and sometimes it does not work.” said Bernard Arnault, CEO and chairman at LVMH – the business that owns Givenchy.
According to Tisci, before he joined this business, Givenchy had no youth and sensuality, so he brought these two elements to this fashion brand. Nowadays, Givenchy is innovative and relevant – celebrity fans include Rihanna and Kanye West.
This season, Tisci and Givenchy celebrated the tenth anniversary together. A fashion house with a young and creative director seems to be a successful team.